Sales Copy

Your online sales depend a lot on your sales copy. Your sales copy should talk to your visitors just as you would talk to your customers upon their visit to your office, factory or shop. I'm not the right sales copy writer for you if you are looking for a hard-selling sales copy constituting of thousands of words. Well, I don't mean to say I avoid taking long sales copy projects -- it actually depends on many factors whether you need a long sales copy or a shorter one -- it's just that, your sales copy should sound genuine, it should talk about the need of the customer rather than harping about the great features (features must be mentioned as if you are listing the benefits to the customers) of your product. As they often say, your sales copy should show, not tell.

And how can your sales copy show and not tell? Keep it succinct, keep it engaging, and keep it genuine. Your sales copy is your mouthpiece on your website. It converts leads into sales for you because most often, through your website you cannot directly interact with individual visitors. But your sales copy can. Your sales copy can sell for you 24x7 and it can sell to scores of visitors at the same time.

Does your sales copy answer all the questions a visitor might have? Not necessarily. I mean, you need a sales copy and not a manual. You can have a comprehensive list of questions and answers on a separate page. By the way, the purpose of a sales copy is not merely selling products and services. If you want your visitors to explore your website further and if the copy of your landing web page successfully achieves that, then you have a good sales copy on that page. So basically a good sales copy means how well it can convey a message and how strong an impact it can make.

OK, I know you'd like to know how I approach writing a sales copy. I first understand the objective of my client: what exactly does he/she want to achieve through the sale copy he/she wants me to write? It's not possible that I try every product or service I write sales copy for; so I keep asking my client questions about the product or service until I'm quite aware of its benefits and drawbacks. Then I try to find out what sort of people are going to use that sales copy. Writing a sales copy replete with alien expressions is surely an exercise in futility. I want my sales copy understood and assimilated. I want people to react after reading the sales copy and for that I need to know who exactly those people are, and what sort of language they understand.

Frankly, there are many articles you can find on the Internet that claim to teach you how to write a sales copy and some of them must be genuine too. Heck, even I must have written some "how to write a good sales copy" article in these 4 years! The point is, a sales copy is as unique as your product or service. If you have a sales copy that tells your visitors how your offer can improve their lives, and if your sales copy does this job sincerely and in as few words as possible, you've got a good sales copy in your hands.