Effective copywriting is not about selling your product or service...

It's about selling the overwhelming benefits.

It's about catering to the deepest desires of your customers and clients.

It's about establishing trust and credibility.

It's about using words that change the way people value you.

Hi. My name is Amrit Hallan. As a content writer and a website copywriter...

I understand and assimilate your goals.

I understand your customers and assimilate their aspirations.

I write you a copy that makes the right impact.

And I also write SEO content.

Thanks for dropping by! Although it is not necessary, you may first like to read my article Why good content is necessary because this article gives you an insight about the importance of relevant content, and as a website copywriter how deeply I understand and accept its criticality. You may also like to read my blog post on why original Internet content is worth the effort.

If words can trigger revolutions, they can certainly help you sell.

Just imagine: if one thinks words don't matter much, then why are some books and other publications banned in suppressive societies? It's because written and spoken words can trigger revolutions.

Politicians use them; motivators use them; spiritual leaders use them; sales people use them. Words can catapult you to the skies of ecstasy in a few seconds.

And millions are spent on getting the words right. Why?

Because what you write is what you get.

Words are important when they begin to affect your bottom-line. Quite often the real message is lost when you don't thoroughly analyze what you actually want to convey through your writing. It just takes a few words to change a boring harangue into a sizzling sales pitch (and vice versa, of course). It just takes one expression, a compelling, moving expression that can make your visitor click that "Buy" button or that "Subscribe" link. Miss those words and that expression, and you know where I'm going from here.

As an online copywriter and content writer I have experience in

• Copywriting for websites
• Editing/improvising existing work
• Optimizing web page content for search engines
• Writing articles to promote your business
• Writing your Weblogs/Blogs
• Writing product and service profiles
• Writing research based content for websites
• Writing Instructional Material
• Writing personal profiles
• Preparing newsletters and mailers

Copywriter or Web Content Writer?

I specialize both in generic copywriting and specialized web content writing. As an experienced freelance copywriter and content writer I have worked with advertising agencies, NGOs and businesses nationwide to produce effective corporate communications, and promotional and marketing materials. I have also extensively written for the hotel industry.

I've spent the last four years as an online copywriter providing companies with comprehensive and cost-effective solutions to their short-term and long-term copywriting needs. I have written website content for international as well as domestic websites I have written optimized content for search-engine-rank improvement.

What makes me a good website copywriter or an online copywriter for you?

Your requirement. If you have a website that is not performing the way you want it to, then I'm someone you are looking for. Very often your website statistics -- and your sales, probably -- reveal that visitors are not going beyond your home page. The content of your home page, or the crucial page, is not engaging enough to stir their interest. This is a big reason why most websites fail on the Internet: the message is not conveyed properly. Webmasters and website owners give scant regard to the content of the web page, whereas it is the most important thing there. People only make decisions after reading convincing words. If your words fail to move them then your website isn't serving any purpose. The words on your website represent you -- they convey something that you should be saying. So is it something you should take lightly? Ok, maybe if you are running a hobby website then you can be casual about your content. But if you are serious about it, then that seriousness should peek out of your words on your web page.

Again, what makes me a good website copywriter or an online copywriter for you?

I'm not only a copywriter or a web content writer, I also develop and design websites that enables me to go deeper into the structure of the web page and make out what sort of copy is going to work for your website. I regularly interact with people who make websites. I make websites that do good for my clients.

Since I'm a freelancer, I get to deal with a myriad variety of businesses. My experience is that each time I take up a new assignment I have to do lots of learning, re-learning, and de-learning. And I think that's what makes me a right choice for you. As a freelance copywriter, I can wear many hats at the same time and customize my language, style and semantics according to individual needs.